Marketing and Advertising
È il corso ideale per i professionisti del settore Marketing e Advertising che hanno bisogno di saper comunicare in modo sicuro ed efficiente in lingua inglese.
Introduzione a marketing e advertising, ricercare i clienti, pianificare una strategia di marketing, creare la pubblicità, gli strumenti del marketing, farsi conoscere pubblicamente-siti internet, sponsor, comunicati stampa, il marketing attraverso le fiere.
English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
- Unit 1: Introduction to marketing and advertising: Jobs and responsibilities, corporate identity, branding.
- Unit 2: Finding the customer: Market research, customer profiles, data collection.
- Unit 3: Planning a marketing strategy: The marketing plan, the four Ps, pricing and positioning strategies.
- Unit 4: Creating ads: The aida model for advertising, working with an ad agency, advertising channels.
- Unit 5: Marketing tools: distribution channels, types of discount, types of retailer, telemarketing, direct marketing.
- Unit 6: Presenting your public face: Public relations, websites, sponsoring, press releases.
- Unit 7: Marketing through trade fairs: Give-aways, organising events, attending a trade fair.