english online course: marketing & advertising

 


 Goals

  • Unit 1: Introduction to marketing and advertising: Jobs and responsibilities, corporate identity, branding.
  • Unit 2: Finding the customer: Market research, customer profiles, data collection.
  • Unit 3: Planning a marketing strategy: The marketing plan, the four Ps, pricing and positioning strategies.
  • Unit 4: Creating ads: The AIDA model for advertising, working with an ad agency, advertising channels.
  • Unit 5: Marketing tools: distribution channels, types of discount, types of retailer, telemarketing,direct marketing.
  • Unit 6: Presenting your public face: Public relations, websites, sponsoring, press releases.
  • Unit 7: Marketing through trade fairs: Give-aways, organising events, attending a trade fair.

Coupon 1to1 : 240,00 Euro/pax

(6 lessons 1:1 with online teacher )

Coupon 2to4 : 150,00 Euro/pax

(6 lessons , max 4 students with online teacher)

Coupon 5to20 : 50,00 Euro/pax

(6 lessons , max 20 students with online teacher)


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