english online course: marketing & advertising
- Unit 1: Introduction to marketing and advertising: Jobs and responsibilities, corporate identity, branding.
- Unit 2: Finding the customer: Market research, customer profiles, data collection.
- Unit 3: Planning a marketing strategy: The marketing plan, the four Ps, pricing and positioning strategies.
- Unit 4: Creating ads: The AIDA model for advertising, working with an ad agency, advertising channels.
- Unit 5: Marketing tools: distribution channels, types of discount, types of retailer, telemarketing,direct marketing.
- Unit 6: Presenting your public face: Public relations, websites, sponsoring, press releases.
- Unit 7: Marketing through trade fairs: Give-aways, organising events, attending a trade fair.
Coupon 1to1 : 240,00 Euro/pax
(6 lessons 1:1 with online teacher )
Coupon 2to4 : 150,00 Euro/pax
(6 lessons , max 4 students with online teacher)
Coupon 5to20 : 50,00 Euro/pax
(6 lessons , max 20 students with online teacher)